Allure Creators Network

Introducing…the Allure Creators Network

October 30, 2023
Photo by Kiera Lewis

Allure is launching an all-new initiative, the Allure Creators Network, a meticulously curated group of established and up-and-coming beauty creators — social media notables, new social faces, beauty journalists, and beauty professionals — that will receive Allure credentialing. What does that mean? It means you can trust that their content is as thorough and trustworthy as any content we would publish on our website and social networks.

Almost every beauty lover or new discoverer turns to social media for news, product recommendations, and inspiration. But Allure knows all too well (and reports all too often!) that it can be challenging to navigate through the noise and land on the truth. Too often, what we find is misinformation and even the start of dangerous trends.

In an effort to ensure accuracy while amplifying the best new voices in beauty, the Allure Creators Network will offer trustworthy content from a thoroughly vetted, diverse group of creators.

We already know that consumers trust Allure. That’s no surprise: Not only do our writers and experts have a background in science, ingredients, and journalism, but we also have a team of fact-checkers and copy editors who ensure that everything we publish is unimpeachable. But did you know that our readers believe Allure brings more credibility to influencer reviews and recommendations? In our 2023 Readers’ Choice Awards Beauty Survey, they told us that even if an influencer recommends a product, readers will still turn to Allure to determine if it’s worth actually buying.

With that in mind, we know there is no better time to combine the approachability and flexibility beauty influencers possess with the journalistic integrity and resources Allure has established over the last 30+ years.

Meet the Allure Creators Network…

Courtesy of: Allure.com

Additional Press